Aluna

Grew Aluna from 0 to 25,000 users and 95M+ organic views across Instagram and TikTok, with zero paid spend. I built the content and growth engine for this hospitality booking platform bringing reservations and traffic to partner groups and venues (Grupo Mosh: Momento, Playa Padre, Nao Beach Club; Grupo Casanis) — promo and expansion videos, AI-leveraged carousels, viral concepts — and shaped product decisions to embed shareable, marketing-native features like direct booking.