Rayane
EDDEMLI

Rayane
EDDEMLI

Rayane EDDEMLI

I build content-native growth engines that convert attention into revenue.

Marketing Director & E-commerce Growth Officer

About

I’m a growth-focused Marketing Director & E-commerce Growth Officer. I build brands that grow themselves — organic content systems, AI-leveraged creative, and marketing-native product decisions that turn attention into loyal, paying communities.



From hospitality groups to my own ventures, I direct the full growth engine: content strategy, paid media, brand positioning, and product decisions built to be inherently shareable — turning marketing into the product itself.

Noah miles, web designer and developer
Noah miles, web designer and developer
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Experience

Company

role

Year

Aluna

Marketing Director & Co-Founder

2023 — 2025

Aluna

Marketing Director & Co-Founder

2023 — 2025

Nobi Boutique Hotel

Marketing Director

2023

Nobi Boutique Hotel

Marketing Director

2023

Moonela

Founder

2024 — Present

Moonela

Founder

2024 — Present

Sens Bar à Parfums

Marketing Director

2024

Sens Bar à Parfums

Marketing Director

2024

Capabilities

Growth · CRO · Paid & Organic social — Direct To Consumer

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Ecommerce Growth

I analyse the market and competitors, find the angle, the offer, and the customer avatar that convert, optimise the brand and storefront (CRO, A/B testing), then scale through paid and organic social.

Market & competitor analysis

CRO & A/B testing

Paid & organic scaling

Offer & avatar development

Storefront & brand optimization

Asset production

Ecommerce Growth

I analyse the market and competitors, find the angle, the offer, and the customer avatar that convert, optimise the brand and storefront (CRO, A/B testing), then scale through paid and organic social.

Market & competitor analysis

CRO & A/B testing

Paid & organic scaling

Offer & avatar development

Storefront & brand optimization

Asset production

Content Strategy

I build organic-first content systems, viral concepts, and AI-leveraged creative that turn brand pages into growth engines — driving users, bookings, and loyal community, not just impressions.

Content strategy & direction

Viral concept development

Community growth

Short-form video systems

AI-leveraged creative

Motion Design

Content Strategy

I build organic-first content systems, viral concepts, and AI-leveraged creative that turn brand pages into growth engines — driving users, bookings, and loyal community, not just impressions.

Content strategy & direction

Viral concept development

Community growth

Short-form video systems

AI-leveraged creative

Motion Design

Brand & Creative Direction

I reposition brands for premium markets through rebranding, photography campaigns, and experiential activations that bring the right audience together.

Brand repositioning

Photography campaigns

Influencer & celebrity collabs

Social rebrand

Popup & experiential events

Seo setup

Brand & Creative Direction

I reposition brands for premium markets through rebranding, photography campaigns, and experiential activations that bring the right audience together.

Brand repositioning

Photography campaigns

Influencer & celebrity collabs

Social rebrand

Popup & experiential events

Seo setup

( Values )

Obsess over the data

Make it shareable

Move fast, scale.

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